So you've already had this awesome site designed that you love? Here are 3 ways to keep your content fresh, up-to-date, and engaging, with a site update. We recommend updating your site at least 4 times a year as seasons change and new products or interest are being introduced. Update Your About Us Page Share your business identity and personal story. Let your site visitors know what you've been up to in the last season, and share with them what's to come. Add A Blog Improve your visibility and expand your professional and personal circles. Generate interest in your business by offering topics that are useful or entertaining. Update Your Photos Update photos of yourself and your staff with authentic photos. Use a mix of original photos, and reposted photos of your customers wearing or using your products.

There’s only one opportunity to make a good first impression. In your branding endeavors, there is no room for grammatical or spelling errors. How many times have you read an article or viewed a website that had errors, typos, etc., and you became so critical that you decided the business was not professional enough for you? I know I have many times. That is the same reaction your prospective clients will have if errors are detected. Investment in a good editor is critical to the written word of your branding. So take the time and money to find a good editor and develop a lasting relationship to have all of your writing reviewed before posting or printing any advertisement of your business. Invest in excellence and you won’t regret it.

Having an active blog is great for SEO! The more blog post you make, the more it will boost your visibility on search engines. Take a minute to search out relevant keywords to your business. It’ll help get you found on search engines and drive more traffic to your site. So it’s always a good idea to search out keywords that are super relevant to the topics you post about.